- Field
- Marketing
- Location
- Washington, PA
- Work model
- Onsite
- Level
- Manager
- Pay
- $85k to $100k
What you would own
- Develop and lead an organic social media strategy designed to grow awareness, engagement and audience across multiple platforms.
- Help define and maintain a recognizable, authentic and engaging voice across every social channel.
- Think differently for every platform.
- Create smart, platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and whatever platform everyone is talking about next.
- Create content people actually want to see.
- Lead the planning and development of social-first campaigns, timely content, creative storytelling and engaging posts that stand out in crowded feeds.
- Build a community , not just a follower count.
- Develop strategies that encourage conversation, engagement, sharing and long-term audience growth.
- Keep a pulse on trends, platform changes, emerging technologies, new content formats and evolving audience behaviors , and turn those insights into ideas.
- Make influencers part of the story.
- Identify and build relationships with creators and brand advocates, negotiate partnerships and develop influencer campaigns that feel authentic and deliver results.
- Collaborate with creative partners.
- Work with outside agencies, vendors and internal teams to brainstorm concepts, coordinate content production and bring ideas from the whiteboard to the social feed.
- Get involved in content shoots.
- Help plan and coordinate on-site shoots and identify great opportunities for behind-the-scenes content, storytelling and social-first moments.
- Keep social activity organized, timely and coordinated while making room for those spontaneous opportunities that social media does best.
- Track performance, analyze engagement and audience data, identify trends and turn the numbers into recommendations for even better content.
- Monitor social channels and help manage communications when a situation requires a thoughtful or timely response.
- Provide leadership, coaching and mentorship to a Social Media Coordinator while creating an environment where new ideas are encouraged.
What they are looking for
- We're looking for someone who understands that great social media is part strategy, part creativity, part instinct , and occasionally knowing when to throw the content calendar out the window because something better just happened.
- A bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
- 5+ years of professional social media experience, ideally managing multiple channels for an established organization or agency.
- Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging social platforms.
- Experience with social media management, publishing and analytics tools such as Sprout Social or similar platforms.
- A strong understanding of social analytics, algorithms, audience development and performance optimization.
- Experience working with influencers, creators or strategic social partnerships.
- Excellent writing skills and the ability to adjust tone and messaging depending on the platform and audience.
- A creative mindset paired with the organization needed to manage multiple projects, deadlines and priorities.
- Strong attention to detail without losing sight of the bigger creative picture.
- The confidence to bring new ideas to the table , and the curiosity to keep experimenting.
- Because social media should be fun.
- You'll have the chance to experiment, create, collaborate and help determine what comes next , rather than simply being handed a calendar and told what to post.
- If you love storytelling, understand what makes people stop scrolling, and are always thinking about the next great piece of content, this could be a fantastic next step in your career.
Everything above is the hiring company’s own words, with the company name taken out. The name, the team, and the interview steps come with the first conversation.